Author: Michael Viggars

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The global popularity and unique power of sport to deliver messages to a broad audience make it an invaluable, if perhaps under-utilised, health promotion tool. Unfortunately, a paradox persists within professional sport wherein sport personalities are championed as the pinnacle of human conditioning and something to aspire to, particularly for young children, and yet the sponsors of athletes and brands that saturate sports stadia and television advertising broadcast an entirely contradictory message.

Take a look at some of the various projects and activities we are involved in every year in our series of Annual Reports.   [button size='' style=''...

[button size='' style='' text='REGISTRATION OPEN' icon='' icon_color='' link='' target='_blank' color='' hover_color='' border_color='' hover_border_color='' background_color='' hover_background_color='' font_style='' font_weight='' text_align='' margin=''] Food Active, in collaboration with Cheshire and...


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