07 Dec 2018 Fuse blog: Steering the Coca-Cola Christmas trucks off course in 2018…
Our guest blog for Fuse (the Centre for Translational Research in Public Health) is live, discussing some of the important changes to Coca-Cola’s flagship Christmas marketing campaign – the Christmas Truck tour.
The blog follows up our blog from last year, updating readers on this years advocacy efforts from ourselves and Sustain/Sugar Smart and highlighting some of the changes to this years strategic – namely scaling back the size of the tour by over a third, particularly across our footprint in the North West of England.
Steering the Coca-Cola Christmas trucks off course in 2018