New report: Purchases of price promotions on less healthy food and drink in the North West

by Beth Bradshaw | 20 February, 2019 11:51 am

Our latest Food Active survey suggests purchases of food and drink on price promotion in the North West is dominated by crisps and chocolate, as the Government consults on restricting to promotions on less healthy food and drink by price and place.

Following the publication of the Childhood Obesity Plan: Chapter 2 in June 2018, Food Active developed a regional North West survey to specifically investigate peoples purchases of food and drink promotion and gauge opinion and support around the three proposals outlined in the consultation – restrictions to promotions on less healthy food and drink by price, place and unlimited refills of sugar sweetened beverages. We wanted to collect this data to give a North West perspective and also to help inform our official response to the consultation, and share widely across the region and nationally to encourage others to respond.

In total, we surveyed 379 people from across the North West and collected data from August to November 2018. In the survey we wanted to find out on their last visit to a supermarket or food retailer, whether they purchased any food or drink on promotion; what type of food or drink it was; what type of promotional technique was applied, reasons for purchasing said promotion and finally their level of support for the proposals outlined in the consultation.

Findings from the survey indicates less healthy food and drink categories dominate the types of food and drink purchased on promotion in the North West – specifically crisps, chocolate and sweets and sugary drinks. Purchases of these types of products were also influenced more by the promotional activity when compared to healthier, core-foods such as fruit, vegetables, fish products, meat products and rice and grains. The sample from the North West also indicated moderate to strong support for the proposals outlined in the Childhood Obesity Plan Chapter 2.

Key findings of the survey include:

The full research report can be found via the button below.

The Department for Health and Social Care’s consultation to restrict promotions on less healthy food and drink by price and place is currently open for a 12-week consultation period and the deadline for response is Saturday 6th April. You can respond to the consultation here: https://www.gov.uk/government/consultations/restricting-promotions-of-food-and-drink-that-is-high-in-fat-sugar-and-salt[1]

We welcome the use of our data to respond to the consultation, on the basis of referencing and accreditation of the report. If you have any questions about the report, please contact beth.bradshaw@foodactive.org.uk

 

Links:
  1. https://www.gov.uk/government/consultations/restricting-promotions-of-food-and-drink-that-is-high-in-fat-sugar-and-salt: https://www.gov.uk/government/consultations/restricting-promotions-of-food-and-drink-that-is-high-in-fat-sugar-and-salt

Source URL: https://foodactive.org.uk/new-report-purchases-of-price-promotions-on-less-healthy-food-and-drink-in-the-north-west/