20 Aug 2018 Rochdale AFC Mascots help children to #GiveUpLovingPop
Mascots at Rochdale AFC and Rochdale’s Healthy Heroes teamed up to help children #GiveUpLovingPop at the first home game of the reason
The Dale mascot paired up with Rochelle, part of our Healthy Heroes campaign from Rochdale Metropolitan Borough Council, to teach young fans about the benefits of drinking water daily and encourage them to give up sugary drinks.
Rochelle and Desmond gave out over 400 free ‘GULP’ water bottles for children to take home along with advice on how families can cut down their sugar intake. Families also took home sticker charts to keep track of their water drinking with the 30 day water challenge, with parents and grandparents encouraged to take part too.
Andrea Fallon, Director of Public Health, said:
“Drinking water as a first choice over sugary drinks helps to establish good habits that can last a lifetime. Thank you to Rochdale AFC for being ambassadors for recognising how influential sports stars are to children and for joining us in setting the right example”.
Keith Hicks, Rochdale AFC’s Head of Community, said:
“We want to promote the benefits of a healthy lifestyle to our young supporters. This includes choosing to drink water on a daily basis, ahead of sports and energy drinks targeted at young children which have a high content of sugar hiding in them. We were delighted to welcome Rochelle and the council as we aim to tackle the issue of sugar consumption by young children”.