Webinar: Pester Power or Parent Power?

by Beth Bradshaw | 21 July, 2020 3:00 pm

This webinar presented the findings of the joint Children’s Food Campaign and Food Active research on parents’ experiences and views on the use of child-friendly characters on food and drink packaging, and hear directly from parents themselves.

It included discussion of options for better Government policy and industry practices, as another policy lever to create a healthier food environment for children and families.

Hosted by Barbara Crowther, Children’s Food Campaign Co-ordinator, the panel & discussion respondents included:

Couldn’t make it on the day? Check out the recording and slides below to get up to speed.



  1. Pester Power or Parent Power? report: https://www.sustainweb.org/publications/pester_power_or_parent_power/
  2. blog interview with Lindsey: https://www.sustainweb.org/blogs/_parent_power_interview_child_friendly_marketing/
  3. academic evidence of influence of  brand equity characters on children’s food preferences: https://livrepository.liverpool.ac.uk/3002092/
  4. research of cartoon animations on food and drink packaging: https://www.sustainweb.org/news/jun19_cartoons/
  5. Guy’s & St Thomas’ Charity : https://www.gsttcharity.org.uk/what-we-do/our-projects/sustain-influencing-and-campaigning-partnership

Source URL: https://foodactive.org.uk/webinar-pester-power-or-parent-power/