Campaigns and Interventions:
In 2013, the North West Directors of Public Health included introducing a soft drinks industry levy to address poor dental health, obesity and related in their Public Health Manifesto. With Food Active being commissioned by this board of Directors of Public Health, we were tasked with supporting this policy area regionally.
We were involved in research with academics at Liverpool John Moores University and the University of Liverpool which uncovered both a lack of awareness among adults and young people regarding the link between sugary drinks and non-communicable diseases, but also there are significant potential benefits to health to be gained from introducing a levy on drinks high in sugar.
Using this insight and with input from a range of stakeholders, including local authority public health specialists and members of the public, GULP was developed over a number of months and officially launched in 2015. In the months and years to follow, the campaign and its assets have continued to grow, establishing itself as a useful tool for local authorities to use to tackle the issue of sugary drinks in their local communities.
Since we launched GULP in 2015…
How effective is GULP?
We have integrated an evaluation mechanism into the campaign which can measure pre and post changes in attitudes and behaviours towards sugary drinks. Check out our Impact and Influence report to find out more about how the campaign has had impact in seven local authority case studies.
Check out what resources are available as part of GULP and all the latest news and updates from the campaign by following the buttons below.