Kind to Teeth

The ‘Kind to Teeth’ aims to improve knowledge and raise awareness of the health risks associated with consumption of sugary drinks in under-fives.
The period from birth to five years of age is a key stage in a child’s development. Eating habits and patterns are established relatively young, this provides a window of opportunity to encourage healthy food and drink choices.
The campaign was launched in 2018 to mark the annual National Smile Month, and was developed by registered nutritionists, dental health and early years specialists and forms part of the well-known Give Up Loving Pop campaign.

Why focus on sugary drinks?

Consumption of sugary drinks is significantly linked to dental decay, which is already apparent in many children as young as three. Research suggests:

  • 12% of three-year-olds have evidence of tooth decay having on average three decayed, missing or filled teeth.
  • 26% of children aged 12-18 months had consumed fruit juice and smoothies.
  • 26% of children aged 12-18 months had soft drinks and 46% had low-calorie soft drinks – despite guidance from Public Health England recommending only water and milk before the age of two.

Since we launched Kind to Teeth in 2018…

  • 5 local authorities have delivered the campaign across England, including Blackpool, Tameside, Knowsley, Barking and Dagenham and Oxford.
  • Campaigns have been delivered online but also in the community via health events, GP practices, children’s centres and dental practices.
  • A training package developed by public health nutritionists and early years specialists.
  • A range of free and commissioned resources suitable for a wide range of settings

More Information

Check out what resources are available as part of Kind to Teeth and all the latest news and updates from the campaign by following the buttons below.


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